by webmaster | Oct 2, 1999 | publications
This article investigates the link between product development cycle time and technological level in the final product, using a sample of 11 new car development projects. Reducing cycle time can create competitive advantages, but it also may lead to the development of...
by webmaster | Oct 2, 1999 | publications
This paper reports the results of a survey conducted to explore issues surrounding mass customization and in particular its implications for operations management. The findings cover the market changes driving customization, the methods used to provide customized...
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